If you are planning your marketing for 2020, you are likely considering all your segments and campaigns to surprise and delight your current and potential customers. Want to make sure you are not behind the times? Ask yourself this: Are you also providing a customized experience for your customers no
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Learning Centre
How do health organizations provide personalized health information when no two patients are alike?
I have been in working in the health sector doing patient, provider and health consumer education for over 20 years and what I know for sure is that there are no two patients alike. I also know that a ton of great information and leading edge tools are not the
Top three ways to increase and prove your Return of Investment from your Marketing Campaigns in 2020
Marketing is changing at an ever-increasing pace; marketing teams are stretched to the limit and the available channels to use for your marketing seem to grow each year. The key is to start integrating and automating your marketing to meet the unique segments in a personalized way. Let me break