Associations
Our Services are Uniquely Tailored for Associations
10 Years of Helping Associations Achieve Success
- Senior level support for strategic plans that get board and committee approval
- Re-igniting brands to existing members and establishing brand awareness to potential members
- Marketing and communications campaigns to ensure your membership-driven budgets get the maximum return on investment
- Integration and automation across all digital platforms so you can more deeply understand your audiences
- Developing compelling content that is rocket fuel to attract and retain members
- Materials produced in English, French and/or bi-lingual
Services
Strategic Planning
- Executive level goal setting, modeling scenarios through cross-department teams and membership leaders
- Full 1 – 5 year strategic plans developed with slide decks ready for Board review and approval
- Determining KPIs and performance dashboards so executive teams/Boards can monitor progress
Marketing Campaigns
- Strategy, creative, multi-channel, integrated marketing, tracking and measuring
- Testing and proactive adjustments made during campaign, plus final reports that prove ROI
- Marketing automation ensuring complete data integration of your membership segments from website, emails, social media, inbound marketing and content marketing
- Extensive data analysis of membership segments that allows teams to make strategic investment decisions that will increase the perceived value and engagement of your members
Strategic Program Launches and Refreshes
- Needs analysis, literature review, environmental scans, internal business reviews, marketing potential and competitive analysis
- Integrating traditional or digital programs to reach goals in the most cost-effective way possible
- Marketing automation ensuring complete data integration of your segments from website, emails, social media, inbound marketing, content marketing to drive registrations/donations
Partnership and Funding Program Development
- Identifying potential partners that can be leveraged to exponentially increase success
- Determine and build relationship with individuals and organizations who are key influencers, beneficial to align with your brand
- Determining which programs can be monetized for corporate, government or funding partners
- Developing pitches and proposals for corporations, government, NGOs or Family Foundations