Associations

10 Years of Helping Associations Achieve Success

• Senior level support for strategic plans that get board and committee approval
• Re-igniting brands to existing members and establishing brand awareness to potential members
• Marketing and communications campaigns to ensure your membership-driven budgets get the maximum return on investment
• Integration and automation across all digital platforms so you can more deeply understand your audiences
• Developing compelling content that is rocket fuel to attract and retain members
• Materials produced in English, French and/or bi-lingual

Services

Strategic Planning

• Executive level goal setting, modeling scenarios through cross-department teams and membership leaders
• Full 1 – 5 year strategic plans developed with slide decks ready for Board review and approval
• Determining KPIs and performance dashboards so executive teams/Boards can monitor progress

Marketing Campaigns

• Strategy, creative, multi-channel, integrated marketing, tracking and measuring
• Testing and proactive adjustments made during campaign, plus final reports that prove ROI
• Marketing automation ensuring complete data integration of your membership segments from website, emails, social media, inbound marketing and content marketing
• Extensive data analysis of membership segments that allows teams to make strategic investment decisions that will increase the perceived value and engagement of your members

Strategic Program Launches and Refreshes

• Needs analysis, literature review, environmental scans, internal business reviews, marketing potential and competitive analysis
• Integrating traditional or digital programs to reach goals in the most cost-effective way possible
• Marketing automation ensuring complete data integration of your segments from website, emails, social media, inbound marketing, content marketing to drive registrations/donations

Partnership and Funding Program Development

• Identifying potential partners that can be leveraged to exponentially increase success
• Determine and build relationship with individuals and organizations who are key influencers, beneficial to align with your brand
• Determining which programs can be monetized for corporate, government or funding partners
• Developing pitches and proposals for corporations, government, NGOs or Family Foundations