Not For Profit

10 Years of Helping Not for Profit Health Organizations Achieve Success

• Senior leadership support for developing strategic and focussed plans to secure Board buy-in and approval
• Re-igniting brands and ensuring that your organization is not the best-kept-secret in town
• Marketing & communications campaigns to ensure your donor dollars get the maximum return on investment
• Integration and automation across all digital platforms to help you to more deeply understand and connect to your key audiences
• Clear, concise and compelling communications to engage your donors, stakeholders and community members
• Senior level expertise in heath communications, healthcare marketing, patient and provider education programs or campaigns
• Materials produced in English, French and/or bilingual

Services

Strategic Planning

• Executive level goal setting, modeling scenarios through cross-department teams, selection of strategic priorities
• Complete 1 – 5 year plans developed. Including determining KPIs and performance dashboards

Marketing Campaigns

• Strategic, creative, multi-channel, integrated marketing campaigns
• A/B testing, tracking and proactive adjustments made during campaign
• On going status reports and final reports that prove ROI
• Marketing automation ensuring complete data integration of your segments from website, emails, social media, inbound marketing, content marketing to maximize registrations/donations

Strategic Program Launches and Refreshes

• Needs analysis, literature review, environmental scans, internal business reviews, market potential and competitive analysis
• Successfully integrating traditional and digital programs to reach goals in the most cost effective way possible
• Using best practises to guide decisions with evaluation measures properly set to accurately measure success

Partnership, Donor Engagement and Fundraising Development

• Determine and build relationship with individuals and organizations who are key influencers, beneficial to align with your brand
• Determining which programs can be monetized for corporate or government partners
• Developing pitches and proposals for corporations, government, NGOs or Family Foundations