Services

Strategic Planning

• Executive level goal setting, modeling scenarios through cross-department teams and identification of strategic priorities
• Complete 1 to 5 year plans developed including determining KPIs and performance dashboards

Marketing Campaigns

• Strategic, integrated and creative multi-channel marketing
• Marketing automation and data integration from all channels: website, emails, social media, inbound marketing, content marketing to maximize engagement with donors, participants and stakeholders.
• A/B testing, tracking results and constant monitoring; adjusting the campaign with agility and flexibility during execution, to achieve maximum exposure
• Proven Return on Investment (ROI): success criteria determined at the start, on-going status reporting during campaign execution and detailed analysis of the ROI at the end of the campaign
• Materials produced in English, French and/or bi-lingual

Strategic Program Launches and Refreshes

• Needs analysis, literature review, environmental scans, internal business reviews, market potential and competitive analysis
• Successfully integrating traditional and digital programs to reach goals in the most cost effective way possible
• Using best practises to guide decisions with evaluation measures properly set to accurately measure success.

Partnership and Funding Program development

• Determine and build relationship with individuals and organizations who are key influencers that would be beneficial to align with your brand
• Determining which programs can be monetized for corporate or government partners
• Developing pitches and proposals for corporations, government, NGOs or Family Foundations

NEW! Your In-Bound Marketing, Integration and Automation Team

• Increase traffic
• Convert leads
• Prove ROI
• Engage and track across all digital channels

Feeling stretched? – You are not alone

Everyone is being asked to do more with less, to seamlessly manage marketing across multiple channels and to prove their results constantly.

We will help you achieve more by using our unique approach to marketing. We establish integrated and automated processes across all your channels to give you a more wholistic approach to marketing. We will help to expand your brand presence, position your unique value proposition and increase awareness to your audiences to help change prospects into leads, convert leads into sales and transform sales into loyal customers, members and donors to dramatically improve your Return on Investment.

Why are our clients so happy? We give them reports that allow them to make informed, data driven decisions, realize superior ROI and make you look like a star at performance review time.

How We Help Our Clients

Our senior level experts have worked with some of the largest brands in Canada and are excited to help you accomplish your goals this year. That’s right, you can add senior marketing talent without adding staff. The results speak for themselves:

• Increased Google campaign traffic by 691% while increasing spend by only 23%
• Increased Social Media Campaign performance by 450%!
• Increased conversions of leads to sales by 60%
• Maximized Engagement with valuable content that keeps the conversation going even when audience[customer/lead/donor/member] switches between channels